Digital Marketing

4 Things You Didn’t Know About Colour in Marketing

Colour has long been used by marketers to promote subliminal messages and influence our behaviour, read on to find out some of the secret tactics they use… Colour influences brand personality Colour has always played an important yet often poorly ...

Requirement Gathering Guidelines for Digital Marketing Strategy

Requirement Gathering Guidelines for Digital Marketing Strategy Ecosystem Website Platform History / Revisions Previous Digital Marketing Work Performance Functions Digital Advertising AdWords Display ...

Planning Campaigns in Google AdWords

Planning Plan out the campaign first – don’t just rush headlong into setting it up in AdWords You need to understand the objectives of the campaign and what the optimum account structure will be Get an understanding of the landing pages ...

Big Data Changes How We Make Marketing Decisions

‘Big Data’ is a term which has pervasively infiltrated marketing circles over the past number of years; eliciting anxiety in some quarters, excitement in others, while in most a sense of disinterest. Anecdotally, the majority of those within the ...

How to Succeed at Mobile Advertising in 2019

Mobile advertising is effective through Chat apps. The emergence of conversational commerce through bot communication enables marketers to have a one to one interaction with users. Snap Chat is gaining ground for brands to heighten its personality ...