Digital Marketing

7 Tips for SEO Fashion Brands

The online fashion retail industry is extremely competitive with thousands of fashion ecommerce shops to choose from. So, how do you stand out from the crowd? It is common for online fashion merchants to think that simply listing all of their ...

10 Marketing Tips For Beauty Brands

One of my favourite industries to work with is beauty, as it lends itself to some of the most creative and interesting marketing. The following are 10 tips on marketing for beauty brands that cover more than the marketing channels themselves, ...

Accelerated Mobile Pages – Faster is Better Than Slower

If you haven’t heard already there is a lot of buzz online about Accelerated Mobile Pages or AMP. All too often accessing content online via a mobile is a painful experience, with sites being slow to load, freezing or worse, eating up data usage. ...

Social Media and SEO: A comprehensive guide

Most online website assessment tools, such as Quicksprout and Nibbler, assess social media performance as part of determining your website’s SEO score. This is not unusual as there is a close relationship between social media and SEO. ...

A marketers guide to rebranding

A rebranding is often described as a powerful way to get where you want to be with what you currently have. It is not a light decision to make and should only be taken when your brand cannot go on the way that it was, or when that brand has gone ...