Digital Marketing

Planning Campaigns in Google AdWords

Planning Plan out the campaign first – don’t just rush headlong into setting it up in AdWords You need to understand the objectives of the campaign and what the optimum account structure will be Get an understanding of the landing pages ...

Big Data Changes How We Make Marketing Decisions

‘Big Data’ is a term which has pervasively infiltrated marketing circles over the past number of years; eliciting anxiety in some quarters, excitement in others, while in most a sense of disinterest. Anecdotally, the majority of those within the ...

How to Succeed at Mobile Advertising in 2019

Mobile advertising is effective through Chat apps. The emergence of conversational commerce through bot communication enables marketers to have a one to one interaction with users. Snap Chat is gaining ground for brands to heighten its personality ...

Want Bigger Reach – SEO & Content Marketing’s Strategic Merger

Every online retailer wants massive reach – number of people getting across your brand, products, and services. You can estimate the target audience quotient, but for real-time business growth and development, you need to plan your marketing project ...

Top Social Media Trends to Pay Attention to in 2019

Every year marketing strategies keep on changing, and when we talk about social media marketing, it has the highest frequency of changing trends. Social media has become a vital source of marketing for business purposes and has been in use to ...