TechDU

Advertising job is hard work, a type that is prone to common mistakes. Do you know your target audience? You, like many other advertisers, may be quick to answer this with Yes, but at times there are blind spots that attention is not been paid to. When there are blind spots in an advertising strategy, […]

Colour has long been used by marketers to promote subliminal messages and influence our behaviour, read on to find out some of the secret tactics they use… Colour influences brand personality Colour has always played an important yet often poorly understood role in marketing. When we look at all the major brands that are out […]

Requirement Gathering Guidelines for Digital Marketing Strategy Ecosystem Website Platform History / Revisions Previous Digital Marketing Work Performance Functions Digital Advertising AdWords Display Premium / Affiliate Social Advertising Social Media Assets / Ecosystem Control / Governance Functions Measurement What is currently measured / what platform? Who manages measurement Competitor Analysis Actual & potential Direct & […]

Planning Plan out the campaign first – don’t just rush headlong into setting it up in AdWords You need to understand the objectives of the campaign and what the optimum account structure will be Get an understanding of the landing pages as this will help with account structure Identify keywords from the landing pages first […]