These content effectiveness metrics help teams determine whether their content marketing is performing effectively to meet the goals they’ve set. These objectives might be increased user engagement, lead generation, or information dissemination. Now a big change, they measure their content marketing effectiveness through different metrics. These can be CTR, time on page, bounce rate, conversion […]

Content repurposing techniques help you maximize the value of your existing resources by adapting them for different formats or platforms. Don’t want to reinvent the wheel every time? Then, you can quickly and easily turn that proven blog post into an eye-catching new infographic, a captivating new short video, or even a fun new podcast […]