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Author: Neha Motaiah

customer service automation

Customer Service AI in 2025: From Chatbots to Comprehensive Support Automation

Neha MotaiahApril 25, 2025
With customer service automation, businesses can leverage AI tools and software. This allows them to respond to inquiries and resolve issues for their customers without requiring a live agent for every interaction. Across the country, health care companies, banks, and e-commerce businesses are using chatbots, automated telephony, and AI. These tools help users save time […]
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Synthetic data generation

Synthetic Data Generation: Balancing Privacy Protection and Representative Training Sets

Neha MotaiahApril 25, 2025
Synthetic data generation, or synthetic control methods, produce new synthetic data that replicate the statistical patterns of observed real-world data. It’s always devoid of any real personal or sensitive information. The hospitals, insurance companies, and other healthcare organizations that comprise the U.S. Use it to test and train machine learning models, and to meet the […]
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LinkedIn Video

LinkedIn Native Video Strategy: B2B Engagement Tactics That Drive Qualified Leads

Neha MotaiahApril 22, 2025
LinkedIn video content provides a powerful opportunity for professionals to share industry updates, key insights, and impactful brand stories with their network. They leverage video to increase their reach, attract more viewers, and educate the public on what they’re doing or how they can benefit their community or industry. If you’re in the healthcare or […]
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eeat

E-E-A-T Implementation Strategy: Building Demonstrable Expertise in Your Content

Neha MotaiahApril 22, 2025
E-E-A-T optimization is all about constructing content for the web that demonstrates your expertise, experience, authority, and trustworthiness to both users and search engines. They’re trying to follow very rigid regulations and requirements while doing that, making clinicians spend less time on administrative burdens and paperwork. In our contemporary digital environment, E-E-A-T aids organizations in […]
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content marketing

Measuring Content Marketing Impact: Beyond Pageviews and Time on Page

Neha MotaiahApril 22, 2025
These content effectiveness metrics help teams determine whether their content marketing is performing effectively to meet the goals they’ve set. These objectives might be increased user engagement, lead generation, or information dissemination. Now a big change, they measure their content marketing effectiveness through different metrics. These can be CTR, time on page, bounce rate, conversion […]
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consent management platform

Privacy-Preserving Analytics: Balancing Data Insights and User Consent

Neha MotaiahApril 14, 2025
Privacy-first analytics means understanding how to best analyze your data while respecting and protecting your user’s privacy via consent management platform. It helps keep sensitive information safe by using techniques such as data anonymization, encryption, and differential privacy. This transparency not only builds trust with users, but it better positions organizations to comply with regulations […]
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GA4 Advanced Analysis: Extracting Actionable Insights Beyond Basic Reporting

GA4 Advanced Analysis: Extracting Actionable Insights Beyond Basic Reporting

Neha MotaiahApril 14, 2025
Google Analytics 4 (GA4) advanced features include a variety of powerful tools that are specifically designed to help you gain deeper insights and make more informed decisions. GA4 provides more advanced event tracking, automatically tracking more detailed user interactions and behaviors. This new feature allows you to get a deeper insight into your audience. Its […]
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