Advertising job is hard work, a type that is prone to common mistakes. Do you know your target audience? You, like many other advertisers, may be quick to answer this with Yes, but at times there are blind spots that attention is not been paid to. ...
Colour has long been used by marketers to promote subliminal messages and influence our behaviour, read on to find out some of the secret tactics they use…
Colour influences brand personality
Colour has always played an important yet often poorly ...
Requirement Gathering Guidelines for Digital Marketing Strategy
Ecosystem
Website
Platform
History / Revisions
Previous Digital Marketing Work
Performance
Functions
Digital Advertising
AdWords
Display
...
Planning
Plan out the campaign first – don’t just rush headlong into setting it up in AdWords
You need to understand the objectives of the campaign and what the optimum account structure will be
Get an understanding of the landing pages ...
‘Big Data’ is a term which has pervasively infiltrated marketing circles over the past number of years; eliciting anxiety in some quarters, excitement in others, while in most a sense of disinterest. Anecdotally, the majority of those within the ...
